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$34.95
Unit price perIn stock - Ready to be shipped
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A violet toning shampoo for blonde, highlighted, silver and grey hair. The pigments (CI 60730 and CI 42090) sit on the hair just long enough to cancel the yellow and orange tones that creep in as colour fades — violet sits opposite yellow on the colour wheel, which is the whole mechanism.
Who it's for: anyone stretching the time between salon visits, natural greys who want cool rather than yellowed white, and bleached hair that has started to look warm.
How to use: apply to wet hair and leave for one to three minutes, no longer. Start at one minute and work up — the pigment deposits fast, and too long leaves a dull violet cast. Use it once or twice a week and a regular shampoo the rest of the time.
What you'll notice: brassiness gone after the first wash and blonde reading cooler and brighter. Toning is maintenance, not a one-off: the effect fades over a few washes, which is why it works best on a schedule.
Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide DEA, Cocamide MEA, Glycerin, Guar Hydroxypropyltrimonium Chloride, Glycol Distearate, Laureth-10, Trideceth-12, Amodimethicone, Cetrimonium Chloride, Sodium Chloride, Citric Acid, Sodium Benzoate, Benzoic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Parfum, Tetramethyl Acetyloctahydronaphthalenes, CI 42090, CI 60730.
Proven performance you can trust.
Our products are developed and tested to ensure effective results, helping improve hair strength, softness, and overall appearance with regular use.
Easy returns, no stress.
If you’re not fully satisfied, you can return or exchange your product within 30 days. Your satisfaction is our priority.
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We believe in responsible production and continuous improvement, aiming to create products that respect both people and the environment.
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$34.95
Unit price perA violet toning shampoo for blonde, platinum and grey hair. The purple pigment cancels the warm yellow that creeps back in between salon visits, and the wash itself stays gentle.

Brassiness is not damage, it is a colour problem: warm tones surfacing as the toner fades. Violet sits opposite yellow on the colour wheel, so a violet pigment cancels it out on contact — no lightening, no processing.
Deposits with every wash and rinses out with the next one.
Cleans without stripping, so the toner you paid for lasts longer.


Violet against yellow: the brass drops out and the blonde reads clean.

Two to three minutes on wet hair is the whole treatment.

Built for lightened hair and for natural grey and white.

Neutral tone reflects light cleanly, so hair looks brighter.
The Professional routine, in order. This one is step 1.

The toning wash. Once or twice a week.

The toning treatment. Deeper conditioning, same pigment.
On wet hair, work it through the lengths where the brass shows most.
Leave it on. Longer for more toning, shorter for a light refresh.
Rinse well, then follow with the Silver mask or any Morfose conditioner.

Blonde, platinum, highlighted, bleached and natural grey hair — women and men.
Platinum blonde
Natural grey
Bleached & highlighted
Men's blondeLightening removes pigment in stages, and the warm underlying tones are the last to go. Toner covers them; water, sun and washing strip the toner. A violet shampoo tops that correction back up at home.
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