Dry Hair

Dryness, not damage

Dry hair.
Short of moisture, not short of protein.

Dry hair feels rough and looks dull, but it still stretches and recovers — it has not lost its structure. That matters, because the protein treatments built for damage will not help dryness and can make it feel worse. What dry hair needs is moisture, oils, and a shampoo that does not strip what you put back.

13products
$12.00from
2ranges

19 products

Morfose Milk Therapy Leave-In Conditioner Spray, Detangler, 13.53 Fl oz
Morfose Milk Therapy hair mask jar, deep conditioning treatment, 16.9 fl oz
Morfose Milk Therapy Shampoo product photo on a white background

Morfose Milk Therapy Shampoo for Dry, Brittle Hair, 16.91 Fl oz

(400)

From $24.95

Morfose Milk Therapy Serum product photo on a white background
Morfose Milk Therapy Butter Cream Hair Oil product photo on a white background
Morfose Two Phase Collagen leave-in spray, heat protection, 13.53 fl oz
Morfose Hair Mousse Collagen product photo on a white background
Morfose Argan shampoo and conditioner in one, 33.81 fl oz
Morfose Argan hair mask jar, deep conditioning treatment, 16.9 fl oz
Morfose Hair Serum Argan Orange product photo on a white background
Morfose Collagen hair mask jar, deep conditioning treatment, 16.9 fl oz
Morfose Barcelino Hair Care Oil product photo on a white background
Morfose Luxury Hair Care Argan Oil product photo on a white background

Morfose Argan Hair Oil for Dry, Damaged Hair, 3.38 Fl oz

(141)

$31.95

Morfose Smart Keratin Hair Oil product photo on a white background
Morfose Collagen shampoo and conditioner in one, 33.81 fl oz
Morfose Metamorfose Moist Boost Hair Mask, 2.5 Fl. Oz. bottle
Morfose Metamorfose Moist Boost Two-Phase Conditioner, 6.8 Fl. Oz. bottle
Morfose Metamorfose Moist Boost Hair Conditioner, 8.5 Fl. Oz. bottle
Morfose Metamorfose Moist Boost Shampoo, 13.5 Fl. Oz. bottle

Build the routine in this order

Two ranges cover dryness here: Milk Therapy (milk protein, richer) and Metamorfose Moist Boost (collagen and sodium hyaluronate, lighter and cheaper).

If your hair…Start withWhy
Start here — the washMilk Therapy Shampoo$34.95 · 16.91 fl ozA stripping shampoo undoes whatever you put on afterwards, which is why the routine starts with the wash and not the mask.
The weekly treatmentMilk Therapy Mask$34.95Once or twice a week. This is where most of the change comes from.
Every wash, no rinseMilk Therapy Leave-In$32.95On damp hair, mid-length to ends. Carries the hair through drying and styling.
Very dry ends a spray will not fixMilk Therapy Hair Butter$24.95The richest option, with keratin, argan and sweet almond oil. For coarse hair rather than fine.
Dryness plus frizzMilk Therapy Serum$19.95 · 3.38 fl ozA few drops on the ends after drying. A finish, not a treatment.
Dry and fine at the same timeCollagen Shampoo$34.95The Milk Therapy range can be heavy on fine hair. Collagen conditions without the weight.
Fine, dry, needs body from the maskCollagen Mask$34.95Moisture with collagen rather than a rich oil base.
Fine and dry, and you want a cheaper routeMetamorfose Moist Boost Shampoo$16.00 · 13.5 fl ozCollagen and sodium hyaluronate. The Moist Boost line is the small-format moisture range — shampoo, conditioner, mask and leave-in.
The rinse-out stepMoist Boost Conditioner$14.00The only in-shower conditioners we make. Every wash, mid-length to ends.

What actually changes dry hair

Products are half of it. The other half is what you stop doing.

1

Turn the water down

Hot water strips the oils that keep hair soft faster than any shampoo. Lukewarm, and a cool rinse at the end.

2

Wash the scalp, condition the ends

Dryness is nearly always worst at the ends, which are the oldest hair. The scalp makes its own oil; the ends do not.

3

Heat protection every time

Dry hair that is blow-dried without protection gets drier, and then it gets damaged — which is a harder problem to solve.

4

Give it a few weeks

Dryness is cumulative and so is the fix. A single mask changes how hair feels for a day; a consistent routine changes it for good.

Not quite what you needed?

About this collection

Dry hair is usually a cuticle problem before it is a moisture problem. When the outer layer lifts, water escapes faster than it goes in, and the hair feels rough no matter how much conditioner you use. The products here work in sequence: a gentle shampoo that cleans without stripping, a mask that puts moisture back and closes the cuticle, and a leave-in or serum that seals it so the moisture stays put.

Milk Therapy is the core line for this — milk proteins and twelve amino acids aimed squarely at dry, brittle strands. Argan and butter cream products suit coarse or very thick hair that needs more weight. If hair is dry and breaking, treat the damage first with a protein mask, then keep moisture in with the leave-in and serum.

Frequently asked questions

What causes dry hair?

A cuticle that no longer lies flat, so moisture escapes faster than the hair can hold it. The usual causes are heat styling, bleach or colour, hard water, sun, and over-washing with a sulfate shampoo. Dryness is nearly always damage plus habit rather than a fixed hair type.

What is the best routine for very dry hair?

A sulfate-free shampoo, conditioner every wash from the ears down, a mask once or twice a week, a leave-in before styling and oil on the ends. Wash less often than you think you need to — every second or third day is enough for most dry hair.

Can dry and damaged hair be repaired?

The damage itself cannot be reversed — hair is not living tissue. What products do is fill and seal, which genuinely changes how hair feels, looks and breaks, for as long as you keep it up. Permanent repair only grows out.

Should I use protein or moisture for dry hair?

Moisture first. Reach for protein when the problem is breakage rather than roughness — hair that snaps when you stretch a wet strand needs protein; hair that stretches and stays stretched needs moisture.

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