Moisturizing shampoo.
The wash decides how much the rest of the routine can do.
This is the step people skip when they are trying to fix dry hair, and it is the one that undoes everything else. A shampoo that strips the hair leaves the mask and the leave-in trying to replace what the wash just removed. Pick the base that matches your hair and the other steps get easier.
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6 products
6 products
- Restores Shine, and Increases Strength - It gently cleanses away dirt, product buildup, and other impurities that can cause dullness and dryness. It also helps restore shine, improves softness, and increases strength so you can look your best.
- Repair Dry, Damaged, Dull Hair – Formulated with 12 essential amino acids and milk proteins our hair mask helps diminish dryness and damage to give your hair a fuller, healthier, softer look.
- Eliminate Dryness, Damage, and Split Ends – Make Morfose Milk Therapy Shampoo a part of your regular haircare routine and it can also help diminish dull dryness, flakiness, split ends, and general damage.
- Our formula is gentle enough to use every day and so effective that you'll notice the difference in your hair in just one wash!
- Paraben-Free Formula – Like our other Morfose haircare products our hair shampoo is free from harsh additives or parabens that dry out and damage hair, so you can enjoy consistent support with every use.
This shampoo is the first step in the Milk Therapy range — mask, leave-in and serum build on it.
A biotin shampoo built for hair that has gone fine, flat and fragile. Biotin is the B-vitamin your hair's keratin is made from, and this formula delivers it at the scalp with every wash, alongside panthenol and wheat protein that coat the shaft and give thin strands measurable body.
Who it's for: fine or thinning hair that falls flat by midday, hair that snaps when you brush it, and anyone whose density has changed after illness, stress or childbirth. It is gentle enough for daily washing and safe on colour.
How to use: work a coin-sized amount into a wet scalp and massage for thirty to sixty seconds — the massage matters as much as the formula. Rinse, and repeat if you have not washed in a few days. Follow with conditioner from the ears down only; conditioner at the roots is what flattens fine hair.
What you'll notice: more body at the root within two or three washes, and less hair in the brush over the following weeks as breakage drops. Density changes run on the hair growth cycle, so judge that after about three months of consistent use.
Is biotin shampoo actually good for hair?
For the hair you already have, yes. Biotin supports keratin, and a biotin shampoo puts it directly on the scalp along with the circulation boost of massage. It reliably makes fine hair look and feel thicker by adding body to the shaft. What no shampoo can do is regrow hair from a follicle that has stopped producing — that is a medical question, not a haircare one.
What are the side effects of biotin shampoo?
Topical biotin is well tolerated and is not absorbed in amounts that affect blood levels — unlike biotin supplements, which can skew thyroid and cardiac lab tests. The usual issue with any shampoo is scalp sensitivity to fragrance or preservatives rather than the biotin itself. Patch test if your scalp reacts easily, and stop if you see redness or itching.
Which biotin shampoo is best for hair growth?
Be sceptical of any shampoo sold on growth. A shampoo sits on your hair for a minute or two, and growth happens inside the follicle. What a good biotin shampoo does is reduce breakage, so hair reaches a longer length before it snaps — which looks like faster growth and is a real result, just not the one the marketing usually claims. Look for biotin high in the ingredient list, panthenol or protein for the shaft, and a base gentle enough to use often.
What shampoo is best for hair loss?
It depends on whether you are shedding or losing. Shedding — more hair than usual after stress, illness or childbirth — responds well to a biotin shampoo and a calm scalp routine, and it grows back. Pattern hair loss, where the part widens or the hairline recedes, is hormonal and needs a dermatologist; shampoo supports the hair you have but will not change that course. If you are unsure which you have, that is worth asking a doctor before spending months on products.
How often should I use it?
As often as you wash. This is a daily-safe formula. If your scalp runs dry, alternate with a moisturising shampoo and keep this one for the washes where you want body.
Description:
Indulge your hair in the richness of Morfose Argan Shampoo, a premium hair care solution infused with the nourishing benefits of pure argan oil. Our specially crafted formula provides luxurious hydration, promoting silky smoothness, enhanced shine, and overall hair vitality. Elevate your daily routine with the beauty secrets of Moroccan argan oil.
Key Features:
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Pure Argan Oil Infusion: Morfose Argan Shampoo is enriched with the goodness of pure argan oil, known for its moisturizing and nourishing properties.
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Intensive Hydration: This shampoo deeply hydrates your hair, leaving it feeling soft, manageable, and revitalized with every wash.
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Enhanced Shine: Experience a radiant shine as the argan oil works to smooth the hair cuticle, adding a lustrous and glossy finish to your locks.
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Smooth and Silky Texture: Morfose Argan Shampoo tames frizz and promotes a silky, smooth texture, making your hair more manageable and touchably soft.
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Suitable for All Hair Types: Designed for all hair types, this shampoo offers a universal solution for those seeking to enhance their hair's hydration and shine.
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Subtle and Invigorating Fragrance: Enjoy a subtle and invigorating fragrance that adds a touch of luxury to your hair care routine.
Directions for Use:
- Wet hair thoroughly.
- Apply Morfose Argan Shampoo, massaging into a rich lather.
- Allow the argan oil-infused formula to nourish and hydrate for a few minutes.
- Rinse thoroughly and follow with Morfose Argan Conditioner for optimal results.
Milk proteins and keratin in one shampoo. The keratin goes where the hair is missing protein — the gaps bleach and heat leave behind — while the milk proteins soften and rehydrate, so the hair is rebuilt and conditioned in the same wash rather than left squeaky and stripped.
Who it’s for: dry, brittle or over-processed hair that feels rough after washing, and anyone whose hair has gone coarse from repeated colouring or straightening.
How to use: lather through wet hair, massage the scalp, then rinse with warm rather than hot water — heat opens the cuticle straight back up. Follow with a keratin mask once or twice a week if the hair is breaking.
What you’ll notice: hair that combs through without catching and keeps its smoothness between washes. Salon size, 33.81 fl oz.
Description:
Discover the secret to vibrant, revitalized hair with Morfose Collagen Shampoo. Our unique formula is expertly crafted with a powerful infusion of collagen, known for its ability to strengthen, hydrate, and promote overall hair health. Transform your daily hair care routine and unlock the potential for lush, beautiful tresses.
Key Features:
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Collagen Enriched: Morfose Collagen Shampoo is formulated with a potent blend of collagen, a key protein that promotes hair strength, elasticity, and moisture retention.
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Hydrating and Nourishing: This shampoo goes beyond cleansing to provide intense hydration, leaving your hair feeling soft, smooth, and rejuvenated.
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Volumizing Effect: Enjoy fuller, more voluminous hair as the collagen works to improve the overall texture and thickness of each strand.
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Promotes Hair Elasticity: Collagen helps improve the elasticity of your hair, reducing breakage and promoting a healthier, more resilient mane.
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Suitable for All Hair Types: Morfose Collagen Shampoo is designed for all hair types, offering a versatile solution for anyone looking to enhance their hair's natural beauty.
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Refreshing Scent: Experience a refreshing and invigorating scent that lingers on your hair throughout the day, providing a sensory delight with every wash.
Directions for Use:
- Wet hair thoroughly.
- Apply Morfose Collagen Shampoo, working into a luxurious lather.
- Allow the collagen-enriched formula to penetrate for a few minutes.
- Rinse thoroughly and follow with Morfose Collagen Conditioner for optimal results.
Morfose Metamorfose Moist Boost Shampoo is a salon-grade shampoo for dry, lifeless hair. It cleanses while hyaluronic acid and collagen work on the strand itself.
Why it works
- Cleanses Without Stripping. A salon-grade wash for dry, lifeless hair. It lifts oil and build-up while hyaluronic acid and collagen go into the strand, so hair does not squeak dry before you have even rinsed.
- Cleanses Without Dehydrating. Seven forms of hyaluronic acid sit at different depths — some hold water on the surface, some inside the strand — so hair does not squeak dry before you have even rinsed.
- Made For Hair That Won'T Hold Water. Built for dry, dehydrated hair that drinks water and goes flat again within the hour. A coin-sized amount spreads through the lengths instead of sitting on top, and it rinses clean without residue.
- Where The Routine Starts. Metamorfose Moist Boost is a 4-step range and this is step one, the wash. The same actives run through all 4, so nothing you use undoes the step before. Pair it with conditioner, hair mask and two-phase conditioner.
Who it is for
Dry, dehydrated hair that drinks water and goes flat again within the hour. All hair types, women and men.
How to use
Apply to wet hair, massage into the scalp to lather, rinse thoroughly.
Ingredients
Aqua, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Parfum, Hydrolyzed Collagen, Sodium Hyaluronate, Chondrus Crispus Extract, Hydroxypropyltrimonium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Potassium Hyaluronate, Glucose, Glycerin, Lauryl Glucoside, Glycol Distearate, Sodium Cocoamphoacetate, Styrene/Acrylates Copolymer, Sodium Lauryl Sulfate, Cocamide MEA, Xanthan Gum, Butylene Glycol, Caprylyl Glycol, Amodimethicone, Polyquaternium-7, Laureth-2, Laureth-9, Laureth-10, Trideceth-5, 1,2-Hexanediol, PEG/PPG-120/10 Trimethylolpropane Trioleate, Citric Acid, Tetrasodium EDTA, Sodium Benzoate, Benzoic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Alpha-Isomethyl Ionone, Benzyl Salicylate, Citronellol, Hexamethylindanopyran, Hexyl Cinnamal, Linalool, Terpineol, Tetramethyl Acetyloctahydronaphthalenes, CI 42090
Vegan, cruelty-free and paraben-free. Size 13.5 Fl. Oz. (400 ml). Made by Morfose.
Same job, six different bases
These five large bottles contain sodium laureth sulfate. If you colour your hair and retention matters, the sulfate-free collection is the better starting point.
| If your hair… | Start with | Why |
|---|---|---|
| Dry, brittle, rough to the touch | Milk Therapy Shampoo$34.95 · 16.91 fl oz | Hydrolysed milk protein. The default for dryness rather than damage, and the base most of the rest of the Milk Therapy routine is built on. |
| Coarse, frizzy, drinks oil | Argan Oil Shampoo$34.95 · 33.81 fl oz | Argan oil for hair with enough coarseness to defeat a normal conditioner. Twice the volume of the Milk Therapy bottle for the same price. |
| Dry and damaged together | Milk Keratin Shampoo$34.95 · 33.81 fl oz | Milk protein and keratin in one base — moisture and structure, for hair that is both dry and snapping. |
| Dry but fine, and rich shampoos flatten it | Collagen Shampoo$34.95 · 33.81 fl oz | Collagen conditions without the weight of an oil base. The pick if the Milk Therapy or argan shampoos leave your hair limp. |
| Fine, thinning and dry | Biotin Shampoo$34.95 · 33.81 fl oz | Biotin with vitamin E, provitamin B5 and horse chestnut extract. The lightest of the large bottles. |
| You want to test moisture cheaply | Metamorfose Moist Boost$16.00 · 13.5 fl oz | Collagen and sodium hyaluronate. Under half the price, and the range has a matching conditioner, mask and leave-in in the same format. |
Washing dry hair without drying it further
Turn the water down
Hot water strips oils faster than any shampoo in this range puts them back. Lukewarm, with a cooler rinse at the end.
One wash, not two
A second lather is for build-up and oil. On dry hair it is simply a second stripping.
Scalp only
Lather at the roots with your fingertips; the lengths get cleaned by the water running through them. Scrubbing dry ends is what makes them rougher.
Not quite what you needed?
About this collection
A shampoo that leaves hair squeaky has stripped it. That squeak is the sound of bare cuticle with no protective oil left, and it is why dry hair often feels worse right after washing. The shampoos here clean with gentler surfactant systems and add conditioning agents back in the same step — argan, collagen, biotin and milk protein formulas that leave hair soft rather than stripped.
Match the active to the hair. Milk protein and argan suit dry, coarse or color-treated hair. Collagen adds body to hair that is dry but also limp. Biotin is the choice for fine, fragile strands. Whichever you pick, lather twice only when hair is genuinely dirty — the second wash is where most stripping happens.
Frequently asked questions
Can a shampoo actually moisturise hair?
Only partly, and it is worth being honest about it. A shampoo is a cleanser with a minute or two of contact time before it goes down the drain. What a moisturising shampoo really does is clean without stripping, so the conditioner and mask have something to work with. The moisture itself comes from the steps after it.
How often should I wash dry hair?
Two to three times a week suits most dry hair, but frequency matters less than temperature and what you use. Washing rarely with hot water and a stripping shampoo is worse than washing often with a mild one.
Do these shampoos contain sulfates?
Five of the six contain sodium laureth sulfate; the Metamorfose Moist Boost contains both laureth and lauryl sulfate. That is fine for most hair. If you colour your hair, look at the sulfate-free collection instead.
Why is my hair still dry after switching shampoo?
Usually because the shampoo was not the main cause. Heat styling without protection, hot water and skipping the weekly mask all matter more. Change one thing at a time and give it a few weeks.
